Can you work hard, play hard and biohack your way to a longer life
We sit down with Sach Kukadia, CEO by day, DJ by night to talk about how he plays the game
I first met Sach during his days of building Secret Sales one of the UK’s first flash sale fashion platforms, co-founded with his brother Nish at just 22, six months out of university.
By the time we connected, the business was already flying. £48 million in annual sales. £18 million raised from venture capital. Ranked in the Sunday Times Tech Track as one of the fastest growing companies in the country. The kind of numbers that get you on lists. And he was on plenty of them — Debrett’s 500 Most Influential People in Great Britain, Entrepreneur of the Year, top BAME leaders in business. A genuine champion in the arena.
But we didn’t bond over any of that. We bonded over music. And that small detail tells you everything you need to know about the man.
Because here’s the thing about Sach and it’s exactly why I wanted him in the room for Skin in the Games first ever gathering. He is one of the rare founders still asking the right questions. Not just about the business. About the whole game underneath the game.
Most men building companies at his level are quietly unravelling somewhere. The pressure is relentless, the identity gets swallowed by the company, the relationships take the hit. Sach has lived all of that. He exited Secret Sales in 2017, then rebuilt — launching 7879, a sustainable luxury jewellery house that secured £6 million in seed investment, landed a pop-up in Harrods, and is redefining what it means to own gold and platinum. Two decades of building. He’s got real scars. Had some tough times and by his own admission, still figuring it out.
After 40. During the intensity of everything he was building - something shifted. A conversation with a man in South Africa changed the way he looked at his body, his stress, his age. He rebuilt from the inside out. Fasting, health resets, a whole new playbook for the mind and the body. Not as a trend. As a philosophy.
What makes Sach worth sitting across from isn’t the exits or the accolades. It’s what he does alongside all of it. His Instagram bio says it better than I could: “Building brands. Biohacking life.” He moves, he connects, he makes music, he supports others.
Every years he maintains a tight circle of men he’s been retreating with every year for nearly a decade, five friends from different industries, no agenda other than honest conversation about what’s working, what isn’t, and what actually matters.
That’s not a habit. That’s a philosophy. And it’s the kind of thing most founders are too busy, too proud, or too isolated to build.
I’m not bringing Sach into the room because he has all the answers. I’m bringing him in because he’s the kind of man who’s willing to say he doesn’t and talk honestly about the cost of building, the trade-offs he’s made, and the practices that have kept him grounded while still playing the game on hard.
He won't be giving a talk. He won't be on a stage with a polished ten-step framework. He'll be sitting with 25 men having the kind of conversation most of us don't get to have about doubt, about ambition, about identity and we'll find out whether you can work hard, play harder, and biohack your way to a longer life?
That’s the kind of space I’m building. And on April 15th in King’s Cross, we open the door for a few men to join us.
25 tickets. Only few spots still remaining. If you’re building something a business, a life, a version of yourself you’re proud of - this one’s for you.
Secure your place here → https://luma.com/shbcyloa For more follow @philmckemish and to learn more about Sach connect on social media @secretsach
