Marketing with Attitude
Welcome to the Revolution
Trust in advertising and loyalty to brands is at an all-time low. Traditional advertising is slowly dying, the time has come to relook, not just at how we market to consumers, but how we rebuild genuine human relationships.
We are on the verge of a marketing revolution, and the choice is simple - disrupt or die.
The attitudes and behaviors of consumers have changed dramatically and over the last few years and this shift to social marketing is radically changing the ways brands must interact with their audiences.
Marketing with attitude is the theory, underlying principles, and the four P's framework that we used to make some of the world's biggest brands famous.
“You can't buy attention anymore, you have to earn it”
Level up your brand and get inspired
“It's not about adverts, it's about human advocacy"
Much like the ice caps, human relationships with brands are deteriorating at an alarming rate. But, by Marketing with Attitude and adopting the new four Ps, this can change. I believe marketing can change the world, it can be a force for good. It can bring people together, add value to the lives of many and have an outstandingly positive impact on the world.
My passion lies in helping and challenging brands that what to shift their thinking and positively impact their customers and the world, so please drop me a line if you would like to collaborate.